SOCIAL MEDIA MARKETING, EVENT PLANNING

While at W3B Global, I leveraged Canva and Adobe Creative Cloud to design social media content, manage client communications, and support event logistics. The first six images showcase examples of content I created for platforms including Instagram, Facebook, TikTok, and the official W3B website.

I also applied my copywriting skills to craft clear, engaging captions that effectively communicated key messages and promoted W3B’s events. These assets were A/B tested to optimize audience engagement and refine content strategy. In the weeks leading up to the W3B event launch, I was responsible for managing the brand’s social media presence, focusing on building meaningful audience interactions through persuasive, informative, and empowering messaging.

The following set of seven images illustrates the event space floor plan. I contributed to the breakdown, planning, and annotation of these layouts, playing a key role in the spatial and logistical development of the W3B event.