BECKIE+MARTINA
SOCIAL MEDIA
As part of my role at Beckie+Martina, I captured and edited content for the brand’s Instagram page. After researching the types of content that resonated most with their audience, I strategically selected audio, posting times, angles, and thumbnails to maximize reach. As a result, I successfully grew engagement from 1K to 113K.
Top Left Video: Shopping for a client’s high press runway look at Albright Fashion Library – the ultimate hub for archival couture.
Top Right Video: Curating looks at TWP, Frame, Toteme, and Iro. Working hands on with the client to style and perfect their spring season wardrobe.
Bottom Left Video: Networking and partnering with TWP. Maintaining close relationships with brands was key to creating the highest quality experiences for our clients. Every shopping session the team pre-shops before the client arrives and works with the respective brand to ensure the most detailed and personalized selection possible, from sizing to availability and styling. This close coordination allows us to deliver an elevated, seamless experience tailored to each client’s taste and needs.
Website: https://beckieandmartina.com/
I also contributed to editing and designing the company website, becoming fluent in the ShowIt platform. I managed all design elements—from layout and font to color palette—to ensure a cohesive and visually compelling user experience.
STYLING ANCHORS AT CNBC
For weeks, our team worked diligently to style anchors at CNBC—an exciting challenge that demanded a deep understanding of lighting, fabric, and color under the specific constraints of on-air wardrobe guidelines. News anchors have strict requirements for what is considered TV-appropriate, so we had to ensure each look met exact measurements, fit preferences, and fabric standards while still aligning with each reporter’s personal style. It was an incredible experience collaborating as a team to create and curate over 30 polished looks. The process required both physical and analytical precision, and it was incredibly rewarding to exceed client expectations at every step.
ALBRIGHT FASHION LIBRARY
The team visited the coveted Albright Fashion Library — a mecca for archival couture and the go-to destination for A-list celebrities sourcing looks for red carpets, films, music videos, and more. It was a day of shopping, curating, deliberating, and creating to find the perfect look for our client.
