SKU Tracking, Content Creation, Brand Book Development
During my internship at Saint Sintra, I was involved in tracking SKUs to monitor inventory and product performance, ensuring alignment with sales and merchandising strategies. I conducted trend research across social media and runway reports to inform content ideation and copywriting for marketing materials, including Instagram captions and product descriptions. A key part of my role was helping to develop the brand book, which served as a foundational guide—shaping visual direction, tone of voice, and overall storytelling across all touchpoints. This ensured consistency and clarity across the brand’s digital and physical presence.
Directed content for Saint Sintra Products - Embellished Shirt
Copywriting for Instagram caption materials
Directed content for Saint Sintra Products - Sequin Corset
Saint Sintra Diary
At Saint Sintra, we were in the process of developing a new section of the website called Saint Sintra’s Diary—a blog designed to build community and further define the brand voice. The diary served as a space to explore everything from global events to pop culture, all through the lens of the "Saint Sintra Doll"—a fictional muse who embodies the spirit of the brand. I was responsible for drafting several of these blog excerpts, helping to shape the tone, perspective, and storytelling that would resonate with our audience and bring this character to life.
Law and Order: Fashion has long been intertwined with authority, structure, and rebellion. The concept of "law and order" fashion evokes a strong, polished aesthetic, rooted in sharp tailoring, power suits, and pieces that demand attention. It's about establishing control, making a statement, and exuding confidence—qualities that Saint Sintra effortlessly channels in its bold blazers and suit pants. Law & Order is more than just a TV institution—it’s a masterclass in power dressing. For over three decades, the show has been defined by its gripping courtroom drama, gritty street scenes, and unmistakable fashion.
Saint Sintra reinvents the power suiting seen on Law & Order, blending traditional tailoring with avant-garde details to reflect a new era of authority. The blazers, reminiscent of the sleek, structured jackets worn by Manhattan’s toughest detectives and shrewdest attorneys, offer sharp lapels, cinched waists, and exaggerated silhouettes. But Saint Sintra doesn’t stop at courtroom-ready polish—we add unexpected twists: asymmetric cuts, bold embellishments, and oversized proportions that challenge the standard notions of power dressing.
Suit pants, a Law & Order staple, also get a refresh. Where the show often emphasizes no-nonsense, tailored trousers that suggest professionalism and control, Saint Sintra reimagines these with a slouchier fit, daring color choices, or subtle flares. The result? A perfect balance between traditional authority and modern rebellion—ideal for the person who wants to project confidence while making a statement.
Saint Sintra’s take on Law and Order fashion reflects the tension between conformity and rebellion. Their blazers and trousers are for those who want to lead the charge while rewriting the rules. By blending tradition with innovation, the label reminds us that true power lies in standing out, not blending in.
Sustainability and Textile Mills: Textile mills have long formed the foundation of the fashion and fabric industries—quietly powering the creation of garments, interiors, and even cultural heritage. These are not just factories; they are places where tradition and innovation intertwine. Within their walls, raw fibers are spun, woven, and dyed by skilled artisans whose hands shape the very textures of our lives.
Behind every bolt of fabric lies immense craftsmanship. The people working these looms are not just laborers—they are masters of a delicate art. From guiding threads into intricate jacquards to managing centuries-old looms with precision, their work is a testament to both patience and expertise. Mills like Stephen Walters & Sons, founded in 1720 in the historic weaving district of Spitalfields, exemplify this dedication. For generations, they have created exquisite silk jacquards, continuing a legacy of beauty and detail that stretches back over 300 years.
Their work has graced some of the most iconic moments in British history. Stephen Walters wove the fabric used in Princess Diana’s wedding dress, and produced the jacquard worn by Queen Elizabeth II at her coronation, designed by the legendary Norman Hartnell. These garments, while historic in their own right, also represent a deeper lineage—one of silk weaving, artistic expression, and a distinctly human joie de vivre. The thread running through them is not just silk, but story.
Silk itself has long been a symbol of luxury and power. Believed to have been discovered by an empress in China’s Yangshao culture, silk has traversed continents, driven empires, and shaped economies. At different moments in history, it has been used as currency, regulated by sumptuary laws, and even cited in Jewish legal texts such as the Talmud’s Shnayim Ochazin B'Tallit, which contemplates silk’s value in property disputes. The Silk Road—perhaps the most famous trade route in history—owes its name to this remarkable material. Though once exclusive to royalty, silk’s associations have evolved over time, shaped by industrialization, globalization, and technological shifts. Yet its allure remains timeless.
Today, mills like Stephen Walters not only uphold these centuries-old traditions but do so while adapting to a changing world—prioritizing ethical practices, sustainability, and the well-being of their artisans. It’s a reminder that behind the grandeur of couture and the softness of a silk scarf lies the quiet work of weavers, dyers, and craftspeople whose skill transforms threads into stories.
As the textile industry continues to evolve, it is these stories—and the people behind them—that deserve to be celebrated. Textile mills are not merely sites of production; they are living archives of culture, artistry, and human ingenuity. To honor the legacy of silk weaving is to recognize the enduring value of craftsmanship—and the hands that continue to bring beauty into the world, one thread at a time.