SKU TRACKING, CONTENT CREATION,
BRAND BOOK DEVELOPMENT
During my internship at Saint Sintra, I was involved in tracking SKUs to monitor inventory and product performance, ensuring alignment with sales and merchandising strategies. I conducted trend research across social media and runway reports to inform content ideation and copywriting for marketing materials, including Instagram captions and product descriptions. A key part of my role was helping to develop the brand book, which served as a foundational guide—shaping visual direction, tone of voice, and overall storytelling across all touchpoints. This ensured consistency and clarity across the brand’s digital and physical presence.
Embellished Shirt- Brainstormed and directed content for Saint Sintra products
Starburst Hoodie- Copywriting for Instagram caption materials
Sequin Corset- Directed content for Saint Sintra Products
Sequin Corset- Produced ad sequence mockups for potential campaign. Click here for full presentation deck.
THE SAINT SINTRA DIARY
At Saint Sintra, we were in the process of developing a new section of the website called Saint Sintra’s Diary—a blog designed to build community and further define the brand voice. The diary served as a space to explore everything from global events to pop culture, all through the lens of the "Saint Sintra Doll"—a fictional muse who embodies the spirit of the brand. I was responsible for drafting several of these blog excerpts, helping to shape the tone, perspective, and storytelling that would resonate with our audience and bring this character to life.
Law and Order
Fashion has long been intertwined with authority, structure, and rebellion. The concept of "law and order" fashion evokes a strong, polished aesthetic, rooted in sharp tailoring, power suits, and pieces that demand attention. It's about establishing control, making a statement, and exuding confidence—qualities that Saint Sintra effortlessly channels in its bold blazers and suit pants. Law & Order is more than just a TV institution—it’s a masterclass in power dressing. For over three decades, the show has been defined by its gripping courtroom drama, gritty street scenes, and unmistakable fashion.
Saint Sintra reinvents the power suiting seen on Law & Order, blending traditional tailoring with avant-garde details to reflect a new era of authority. The blazers, reminiscent of the sleek, structured jackets worn by Manhattan’s toughest detectives and shrewdest attorneys, offer sharp lapels, cinched waists, and exaggerated silhouettes. But Saint Sintra doesn’t stop at courtroom-ready polish—we add unexpected twists: asymmetric cuts, bold embellishments, and oversized proportions that challenge the standard notions of power dressing.
Suit pants, a Law & Order staple, also get a refresh. Where the show often emphasizes no-nonsense, tailored trousers that suggest professionalism and control, Saint Sintra reimagines these with a slouchier fit, daring color choices, or subtle flares. The result? A perfect balance between traditional authority and modern rebellion—ideal for the person who wants to project confidence while making a statement.
Saint Sintra’s take on Law and Order fashion reflects the tension between conformity and rebellion. Their blazers and trousers are for those who want to lead the charge while rewriting the rules. By blending tradition with innovation, the label reminds us that true power lies in standing out, not blending in.
THE SAINT SINTRA DIARY: SHORT EXCERPTS
Below are a few short excerpts I wrote as part of the company’s marketing initiative. I developed the concept of humanizing the clothing we sell—giving each piece a personality and story to create a deeper emotional connection with the customer. In an age of e-commerce, where shoppers can't physically touch or try on items, storytelling becomes essential. By personifying the garments—describing them as if they're on a journey, on the move, or likening them to familiar experiences like food—we make them feel more tangible and relatable. I envisioned these excerpts being used in email automation marketing or as mini blog posts to enhance brand voice and engagement. This approach helps customers imagine where the piece could take them: to dinner, brunch, the park, and beyond. It’s marketing that resonates by bringing the product to life through vivid language and narrative.
The Shelf Life of Skinny Jeans. Will they Expire?
Given the surge of low-rise, baggy dad jeans, my skinny jeans have been relegated to the back of my closet for months. But like those old cans of tuna with an almost infinite shelf life, skinny jeans have outlasted scrunchies, flannel, and every fleeting trend in between. So, I held onto them. It struck me that these two items share a certain timelessness—whether in the kitchen and the closet, they are long-lasting staples. But when something sits untouched for so long, when do we face the hard truth that it’s past its due date? Or do its endless possibilities—adapting to different occasions, seasons, and personal style shifts—along with its recent resurgence, mean it never truly expires?
Where is SS spotted?
Spotted: Today at 4 Charles, possibly New York’s most challenging reservation to get, Saint Sintra’s Faerie Corset was seen with an apple martini in hand. The corset glistened as the dim light kissed it perfectly and complemented the opulent yet effortless aura of the evening. Turning heads as it shimmered with every movement, the Faerie Corset is a perfect blend of playful glamour and downtown sophistication.
Spotted: Saint Sintra’s Bias Gown on 5th ave right above The Plaza Hotel. A rare but conspicuous appearance for the gown. Where is it headed? Only the night will know, as it drapes flawlessly over the pavement, catching the city’s glow with every step.
Spotted: Saint Sintra’s mesh tee on the go with a Blank Street Matcha in one hand and the latest New York Time’s paper in the other. Style, a sweet treat, and current events, name a better trio.
THE COLUMBIA RLG FASHION SHOW
The Columbia Retail and Luxury Goods Club hosted its annual fashion show, spotlighting innovative designers and celebrating creativity in fashion. Saint Sintra was among the participating brands, showcasing their signature avant-garde pieces on the runway. I contributed to the styling, planning, and execution of Saint Sintra’s looks—collaborating closely with the team to bring the creative vision to life while adapting to last-minute changes and coordinating outfits under tight timelines.
On the left, the model walks the runway wearing a custom Saint Sintra black mini skirt paired with a sculptural corset top—one of my favorite pieces from the brand. This particular top was originally worn by Sydney Sweeney, making it an especially meaningful look to style and showcase as part of the collection.
The video on the left captures a model in the brand’s striking yellow mini dress, a playful yet structured piece that perfectly embodies Saint Sintra’s bold aesthetic. On the right, I’m seen walking hand-in-hand with the designer as we close the show—an unforgettable moment that marked the culmination of a day filled with creativity, collaboration, and shared vision. From styling to execution, it was an inspiring experience to bring such a vibrant collection to life alongside a passionate and talented team.
